Wednesday night I had the privilege to hear Brett Tabke give a talk to my SEO group. Note, I say “my” not because I run it, but because I’m an avid attender/member. The group is actually run by some amazing people.
Back to Tabke, his presentation was supposed to be on SEO, which he did cover quite in depth on all the ways you can use your SEO skills for evil. His actual point was to protect yourself from the evil-doers with SEO-ninja skills, but read scarily like a how-to list of building SEO bombs on your competition. Scary. But it was some great information to help people hopefully see it coming and do something about it before its too late.
Interesting also was the beginning of his speech where he talked at length about Twitter and how it can truly make or break your marketing efforts.
He talked about spending large sums of money on marketing that had little return. Amounts of $65,000 and $75,000 dollars on more traditional marketing efforts, and seeing little to no return on the investment (ROI).
Then Tabke talked about switching to a shoestring marketing budget (he said zero, but he had to pay people to tweet at least, even if just himself) and how his ROI skyrocketed. His conference increased in attendance 30% in 2009 when everyone was closely watching their budgets, and his income increased a whopping 40%. That’s some ROI right there.
The key with every marketing scheme, plan, strategy is that you have to be where the people are. Right now, those places are in Social Media.
(if you need help with your social media efforts, or you have questions, please feel free to contact me. )