Twitter Tips For The Beginner

June 29, 2010 under Social Media Basics

Just a few tips to get you started:
1. Keep your ID short. It might be tempting to call yourself “VonQueenOfTheJungle” or to go with your full business name “YvonneYoungSocialMedia” but they’re way too long.  Twitter only allows for 140 characters. While the length of your name won’t have an effect on the length of your messages. The longer your name is; the less room people have to type a message to you.

So keep it short and sweet, even if it doesn’t make much sense. There’s space on Twitter to put your real name or business name as well so people will know who you are. However, do be innovative. Instead of picking “Von12345″ instead go for “BoxofVon” or an appreviation of your name, your company or a creative nickname.

2. Follow people you find interesting. Follow people that you want to interact with either personally, professionally (collegue or customer), or you just enjoy their subject matter. One of the most important parts of Twitter is interacting with each other. Following people you find interesting will give you plenty of chances to interact with them about things that they post, and interest them. This will also give them chances to learn more about you and promote yourself or your business.

3. Twitter is social with real people. Sure there are automated bots, but most tweets (messages posted on twitter) are written by real people with real lives and real feelings. Remember this in your dealings with them. Socially the same general rules apply in Twitter as would in your every day life. “Treat others as you’d like to be treated”

4. Be Interesting. The flipside of Tip #2 is that your tweets also need to be interesting and engaging. Whether you’re tweeting for personal or business, do your best to post tweets that add value to the the Twitter community. Whether it be an interesting video you found, a new product you’ve developed, or a quote you find helpful. While now and then the mundane can add character about you “So tired today, my shoes don’t match.” It’s not usually a good idea for every tweet.

5. Tweet often, but not too often. There’s a line between not tweeting often enough, and tweeting to the point of spam. As much as people may like you, you can get quickly unfollowed if you’re constantly adding too much clutter to someone’s twitterstream.  If you’re posting breaking news, you’ll get more leeway than if you’re posting knock-knock jokes, but keep conscious of how often you tweet. You can also tweet too little. In which people following you, might stop following you due to inactivity or send you messages asking if you’re still alive.

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Why Do Social Media?

I’ve gotten asked several times, “Why should I do Social Media?”  “What’s in it for me?”

Rarely do I ever get asked “how” but more of a “Why?”

For me, the “Why” was never a question. But I suppose it’s the same with every technological advancement..

“Why would I put an ad on the Radio?”

“Why put an ad on TV?”

The answer is exactly the same for social media. Because you want more customers, you want to get your name out or advertise a product, you want to reach your current customers more efficiently, you want to be accessible to your current and future customers, and you want to be seen as relevant and innovative.

If you don’t want more customers, you don’t want to increase your base of loyal customers, you don’t want to be accessible and relevant to new customers and new technology, then really social media isn’t for you.

I attended a talk last week at the Austin Social Media Club and listened to a presentation by Simon Salt a local social media guru. Simon gave a few examples of the benefits of simple Location-Based (GPS) Social Media marketing campaigns. One company he mentioned had a 110% increase in growth, and another had a 20% increase.

That’s just for one specific area of Social Media marketing. Just One. Of course, not everyone is going to see that kind of growth or have that kind of growth opportunity.

However, don’t forget the value of having a customer base and being able to communicate directly with them.

What used to take millions of surveys and polls to figure out, you can now hear directly from the customer’s own lips. People are using social media more and more to connect to friends, talk, and voice their opinions, and most of that information is public for you to access. Plus, the easier it is for them to contact you, the more likely you’ll get to hear about products they want, new features to add, or even as Rich Harris, Senior Manager of Social Media at Seagate Technology, mentioned yesterday in a Hootsuite webinar, your customers may tip you off to a mistake on your site saving you hundreds of dollars in legal fees or lost sales.

People are going to talk, but are they going to be talking about you?

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The Money Power of Social Media Fans

There’s a great post over at Emarketer.com that gives some really compelling research and evidence of why you need to dive into social media marketing.. if you haven’t already. Go check it out.

“What Brand Fans Are Worth: Can A Single Number Capture The Value Of Social Followers?”

North America Social Media fan chart

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Under Construction Again

June 11, 2010 under Contact

I can never decide whats the best way to work this site, so bear with me.

In the meantime, if you’re looking for me.. You can find me:

Linkedin: Networking? Or you want to see my “resume” check me out here.

Twitter: @Simplyv

Facebook: Friends.. add me here.

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